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Matthew Edwards
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Making It Count

Client: The Perkiomen School

Building upon the recently completed brand for Perkiomen's Eat|Sleep|Dream: Building a Vision for Student Life fundraising campaign, an updated Report to Donors publication was developed, informed by that same vision. A metric-forward design language was created from the set theme of “Making It Count”, which emphasized the impact of donations made to the school. This language, paired simply with the bold Perkiomen purple, informed infographics, icons, charts, and a striking typographic cover to create a distinguished tangible piece for school’s generous donors.

Completed at J2 Design Partnership

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