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Matthew Edwards
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Shelflife Records

Client: Shelflife Records

12" and 7" vinyl record packaging design for various releases on Portland/San Francisco-based record label Shelflife Records.

Making It Count

Client: The Perkiomen School

Building upon the recently completed brand for Perkiomen's Eat|Sleep|Dream: Building a Vision for Student Life fundraising campaign, an updated Report to Donors publication was developed, informed by that same vision. A metric-forward design language was created from the set theme of “Making It Count”, which emphasized the impact of donations made to the school. This language, paired simply with the bold Perkiomen purple, informed infographics, icons, charts, and a striking typographic cover to create a distinguished tangible piece for school’s generous donors.

Completed at J2 Design Partnership

Pressures & Distortions

Client: Rafael Viñoly Architects

Pressures and Distortions: City Dwellers as Builders and Critics is a 400+ page book designed for Rafael Viñoly Architects to document over three years of research on the design, building, and interpretation of cities from the point of view of their residents. With four international cities involved and a wealth of text, metrics, charts, and photographs to account for, a complex and highly-versatile grid was developed to display the wide range of content both functionally and beautifully.

Completed at J2 Design Partnership

SP2 Review 2013

Client: UPenn School of Social Policy & Practice

The SP2 Review is the annual publication of the University of Pennsylvania School of Social Policy & Practice, highlighting the school's activity and successes throughout the past year. The 2013 publication, The Culture of Social Change, focused on SP2's global reach and impact. A bold color palette and typographic system were developed, in addition to commissioned illustrations, to visually reflect this theme. As an added bonus, a series of four functional, detachable postcards were built into the inside back cover to encourage the kind of interactivity the publication highlights.

Completed at J2 Design Partnership
Illustrations by Melissa McFeeters

Boots & Co. Realty

Client: Boots & Co. Residential Realty

Rebrand for Philadelphia realty group Boots & Co. designed to target a younger, upscale demographic. The vibrant, historical neighborhoods of Philadelphia were used as both inspiration and subject matter throughout, from mock-vintage postcards to comprehensive by-neighborhood web features.

Completed at J2 Design Partnership

SP2 Review 2014

Client: UPenn School of Social Policy & Practice

The SP2 Review is the annual publication of the University of Pennsylvania School of Social Policy & Practice, highlighting the school's activity and successes throughout the past year. The 2014 publication, The Future of Social Change, was not only a look towards the future, but also a celebration as the fifth and final book in a five-year series. Taking a celebratory cue, a sleek gala-esque style was developed to support the many levels of content throughout. The icing on the cake is the gold metallic ink running throughout—a nod not only towards a celebration of the school's achievements, but also its bright and promising future.

Completed at J2 Design Partnership

Ann B. Barshinger Cancer Institute Donor Wall

Client: Lancaster General Health, Ann B. Barshinger Cancer Institute

Worked with ex;it and Ballinger Architects to design a donor recognition installation for Lancaster General Health. The vibrant backlit paneled glass wall serves as a focal point in the new Ann B. Barshinger Cancer Institute, designed by Ballinger. The organic line work and warm color palette create a welcoming experience for patients and visitors alike.

Completed at J2 Design Partnership / ex;it

NYC Popfest Branding

Client: NYC Popfest

Five years of annual branding for the three-day NYC Popfest music festival in Brooklyn, NY. The different marks for each year always represent the fun, positive spirit of the festival and are applied across various items including shirts, posters, banners, buttons, and tote bags.

SP2 Annual Fund

Client: UPenn School of Social Policy & Practice

Designed logo and collateral for the UPenn School of Social Policy & Practice's Annual Fund campaign.

Completed at J2 Design Partnership

Foundation Source Branding

Client: Foundation Source

Complete brand overhaul for the nation’s largest provider of support and advisory services for private foundations. A brand new logo was developed along with a curated collection of structural images representing Foundation Source's support and partnership prowess. Deliverables completed included a welcome kit, publications, stationery, and various collateral.

Completed at J2 Design Partnership

Tin Technology & Refining

Client: Tin Technology & Refining

Branding for the West Chester, PA-based recycling division of Nathan Trotter & Co., Inc. The mark is strong and simple, but also represents the notion of recycling and the amazing heat involved in metals manufacturing and refining.

View Site

Completed at J2 Design Partnership

United Therapeutics Interpretive

Client: United Therapeutics

Worked with ex;it to design enviromental graphics and interpretive feature walls for United Therapeutics' new facility in Silver Spring, MD. Graphic patterns and color schemes for developed to correspond to each of the themed floors of the facility. These were applied as large, gridded glass installations wrapping the main corridor of each floor.

Completed at J2 Design Partnership / ex;it

Shelflife Records

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Making It Count

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Pressures & Distortions

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SP2 Review 2013

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Boots & Co. Realty

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SP2 Review 2014

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Ann B. Barshinger Cancer Institute Donor Wall

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NYC Popfest Branding

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SP2 Annual Fund

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Foundation Source Branding

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Tin Technology & Refining

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United Therapeutics Interpretive

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